Segmentation

Home » Segmentation

Illustration of a woman in a yoga pose wearing stylish athleisure, representing the active and aspirational lifestyle of Lululemon's target market

Branding

Lululemon Target Market and Customer Base

Discover how Lululemon, a billion-dollar empire, has mastered the art of targeting high-income consumers obsessed with fitness and wellness. Learn about their specific demographics, psychographics, and marketing strategies, including community building, influencer marketing, and premium pricing. Explore how they’ve expanded their reach to include men’s wear and embraced sustainability initiatives. Get insights into their successful brand building and learn how to apply these strategies to your own business.

22 September 2024 22 September 2024

A puzzle-shaped head with various small objects inside, representing psychographic segmentation in marketing.

Buyer Persona

Using Psychographics in Marketing – Overview and Complete Guide

Have you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? Psychographics can help marketers target specific consumers more likely to buy.

20 January 2023 10 June 2024

Variety of hamburgers magnified through a lens, symbolizing the focus on niche market products.

Marketing

What are Niche Products? Definition and Examples of Niche Products

If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. …Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.

10 October 2022 10 June 2024

Marketing

Targeting Strategies in Marketing – How to do Targeting Right

The Smart Way to Target Your Customers: Master Marketing Strategies.
Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!

26 September 2022 11 August 2024

A whimsical cake with a face and colorful decorations in an urban setting, symbolizing price skimming strategy in a vibrant market

Competition

Price Skimming Strategy and Its Advantages

Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.

18 April 2022 14 September 2024

Colorful pyramid landscape with interwoven arrows, illustrating B2B market segmentation dynamics.

B2B

Segmentation of B2B Markets – How to segment Business Markets?

Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?

6 December 2019 10 June 2024

Marketing

The STP-Model – Segmentation, Targeting, Positioning done right

Master Your Marketing with the STP Model.
Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.

30 April 2019 11 August 2024

Marketing

Value-based Market Segmentation – Dividing the Market into Value Categories

Unlock Profit with Value-Based Segmentation

Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.

8 July 2018 11 August 2024

Assorted objects highlighted in a spotlight, symbolizing the focus on market niches.

Marketing

Ways to specialize for Market Niches – How to occupy Market Niches?

Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.

14 February 2018 10 June 2024

Marketing

Effective Market Segmentation Criteria: The Key to Targeted Marketing

Customer Profiling

Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.

27 June 2016 10 June 2024

Tag: Segmentation

Lululemon Target Market and Customer Base

Using Psychographics in Marketing – Overview and Complete Guide

What are Niche Products? Definition and Examples of Niche Products

Targeting Strategies in Marketing – How to do Targeting Right

Segmentation of B2B Markets – How to segment Business Markets?

The STP-Model – Segmentation, Targeting, Positioning done right

Value-based Market Segmentation – Dividing the Market into Value Categories

Ways to specialize for Market Niches – How to occupy Market Niches?

Effective Market Segmentation Criteria: The Key to Targeted Marketing

Categories

Why Launch a Startup in 2024? The Ultimate Guide for Entrepreneurs

How to Build a Powerful USP

Want a Business That Doesn’t Suck? Analyze Your Value Chain

Why You Should Start Taking Your Content Marketing Very Seriously

Cents and Sensibility: Budgeting for Small Business Marketing

What is a Unique Selling Proposition? Examples & Mistakes

Strategic Positioning: Price, Time, Quality, Variety

The New Product Development Process (NPD) – 8 Steps to Success

What is a Product and How To Build An Irresistible One

Seven Functions of Marketing: Beyond Ads

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Is Lululemon Sustainable? Lululemon Sustainability Analysis

Lululemon Target Market and Customer Base

Ultimate Guide to Email Marketing for Entrepreneurs

Importance of Chain of Command in Business

Scaling Up with Vertical Integration: When It Works and When It Doesn’t for Small Businesses

Topics

Highlights

Sitemap

Socials

Useful Links

Social Links

Recent Blogs